Top 5 Health and Fitness Apps on iOS in Europe Q4 2023

Throughout the fourth quarter of 2023, the top five health and fitness apps on iOS in Europe showcased notable performance trends in downloads, revenue, and active user engagement. Below, we dive into the data for each app, sourced from Sensor Tower.

Strava: Run, Bike, Hike experienced a steady decline in weekly revenue from late September, starting at approximately $633K and dropping to around $434K by mid-November. However, the app saw a resurgence, peaking at $620K in the final week of December. Weekly downloads also followed a downward trend, beginning at 78K in late September and reaching a low of 33K in early December, before recovering to 76K by the end of the quarter. Active user numbers dipped from 1.75M to about 1.47M mid-quarter, then bounced back to 1.71M in the last week of December.

Flo Period & Pregnancy Tracker maintained strong revenue figures, peaking at $481K in mid-November and ending the quarter at approximately $449K. Weekly downloads remained relatively stable, fluctuating between 100K and 115K for most of the quarter, with a notable spike to 130K in the final week of December. Active user metrics showed a slight decline from 3.54M in late September to around 3.34M by the end of December.

MyFitnessPal: Calorie Counter saw a gradual decrease in weekly revenue, starting at $336K in late September and ending at $274K by the end of December. Weekly downloads also displayed a downward trend, from 42K in late September to a low of 24K in mid-December, with a slight recovery to 34K in the last week of the quarter. Active user numbers declined steadily from 2.42M to approximately 1.81M over the quarter.

Zwift: Ride and Run demonstrated consistent revenue growth, starting at $224K in late September and peaking at $287K in late November, before slightly tapering off to $268K at the end of December. Weekly downloads increased from 3.7K to 8.2K over the quarter, while active users grew from 25K to 36K, indicating strong user engagement.

YAZIO Calorie Counter & Diet showed variable revenue trends, peaking at $265K in late October and experiencing a significant drop to $161K by mid-December, before a sharp rise to $294K in the final week of December. Downloads fluctuated, starting at 40K in late September, dipping to 26K in mid-December, and ending at 51K. Active user numbers followed a downward trajectory from 1.11M in early October to 845K by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.